Stride
A loud, confident storefront for a sneaker shop stocking over seventy labels.
Visit the live site
- Industry
- Sneaker retailer
- Type
- Concept project
- Services
- Websites, Growth & Care
Hover to scroll through the page. Open the site to try it for real.
The brief
An independent sneaker shop with three stores sells runners, court shoes and skate classics. It needs an online shop with the energy of the stores, that pushes each new drop and makes browsing 300-plus styles easy.
Our approach
- 1Led with the season's drop in heavy type and primary colours, with one hero shoe and its price front and centre.
- 2Ran a moving strip of stocked labels under the hero, so the range is clear before anyone scrolls.
- 3Added a journal for long-form stories, which gives the shop something worth sharing and ranking for between drops.
Key features
- New-drop hero
- Weekly picks product grid
- Labels ticker
- Journal features
- Store locations
Look and feel
Montserrat and Open Sans
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Built with
- HTML
- CSS
- JavaScript
- E-commerce ready
Services used
A concept project by Emrald, showing how we would approach this kind of business. Names and figures are invented.
