Kōyō Tea
A direct-to-customer shop for a Uji tea farm, telling the story of the leaf on the way to the cart.
Visit the live site
- Industry
- Matcha and tea house
- Type
- Concept project
- Services
- Websites, Automation
Hover to scroll through the page. Open the site to try it for real.
The brief
A small tea house shade-grows ceremonial matcha, sencha and gyokuro on four terraces above the Uji river and sells every tin direct. It needs a shop that explains why its tea costs what it does, and makes buying a tin quick.
Our approach
- 1Opened on the process, twenty days of shade and an hour of stone-milling, so the price makes sense before the shelf appears.
- 2Gave every product quick add to cart, with weight and style on the card, so repeat buyers can order in seconds.
- 3Closed on a seasonal newsletter tied to harvest dates and new lots, which brings customers back for each release.
Key features
- Product shelf with quick add
- Origin and process story
- Farm facts at a glance
- Seasonal newsletter
- Wholesale and brewing guide links
Look and feel
Anton and Inter
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Built with
- HTML
- CSS
- JavaScript
- Email automation
Services used
A concept project by Emrald, showing how we would approach this kind of business. Names and figures are invented.
