Raw Form
A brutalist shop for heavyweight garments and objects made in small runs.
Visit the live site
- Industry
- Clothing and objects label
- Type
- Concept project
- Services
- Websites, Web Applications
Hover to scroll through the page. Open the site to try it for real.
The brief
A label makes garments and homeware in small runs, built to outlast the season. It wants a shop with a strong point of view that sells each drop and backs up its promise of durability.
Our approach
- 1Used a raw, grid-first layout with oversized type and hard edges, matching the weight of the products.
- 2Numbered every product in the drop, garments then objects, so the collection reads as one considered set.
- 3Gave the journal to the making and the free repairs promise, the reasons to pay more for fewer things.
Key features
- Numbered product drop
- Garments and objects sections
- AW26 campaign
- Journal stories
- Newsletter sign-up
Look and feel
Clash Display and Satoshi
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Built with
- HTML
- CSS
- Responsive grid
- E-commerce ready
Services used
A concept project by Emrald, showing how we would approach this kind of business. Names and figures are invented.
