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Emrald

Half Light

A record label's catalogue, roster and live dates, presented as a deck of sleeves you throw aside.

Visit the live site
Industry
Independent record label
Type
Concept project
Services
Websites, Web Applications
Half Light concept website

Open the site to see it in motion.

The brief

A small Bristol label presses slow, nocturnal records in short runs and keeps every one in print. It wants a site that feels like its music, makes the catalogue fun to browse and sends fans to pre-orders and gigs.

Our approach

  1. 1Built the catalogue as a stack of record sleeves: drag one aside, or use the arrow keys, to reveal the next release.
  2. 2Kept the palette to night-time ink with a single amber glow, and let motion carry the mood instead of extra imagery.
  3. 3Listed the roster with release counts and gave live dates a clear table by artist, venue and city.

Key features

  • Draggable release deck
  • Keyboard-accessible catalogue
  • Artist roster
  • Live dates table
  • Mailing list sign-up

Look and feel

Syne and Sora

#0a0c0e#2e6b72#e8913c#ede7dc

Built with

  • HTML
  • CSS
  • JavaScript
  • Pointer and keyboard interaction

Services used

A concept project by Emrald, showing how we would approach this kind of business. Names and figures are invented.

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